Platform Overview
Every tool your team needs, all in one OS
Froovo ships 15+ modules purpose-built for real estate — from AI copilot to commission engine — so you can stop stitching tools together.
Never lose a lead again
A full-cycle lead management system with AI-powered scoring, activity timelines, and automated follow-up reminders that keeps your pipeline moving.
- Lead temperature scoring (Hot / Warm / Cold)
- Activity timeline with notes, calls, and emails
- AI-generated follow-up recommendations
- Lead source attribution and tagging
- Bulk import/export via CSV
- Buyer and seller segmentation
- Next follow-up scheduling
- Cold lead detection alerts
Lead CRM
A full-cycle lead management system with AI-powered scoring, activity timelines, and automated follow-up reminders that keeps your pipeline moving.
Every deal, from contract to close
Track active transactions with milestone checklists, deadline alerts, document vault, and AI-powered risk detection — so nothing slips through the cracks.
- Transaction pipeline with stages and status
- Automated checklist templates
- Key date tracking: contract, inspection, appraisal, closing
- Document vault with S3 storage
- Blocker tracking and resolution
- Buyer and seller contact management
- AI transaction risk analysis
- Commission calculations per deal
Transactions
Track active transactions with milestone checklists, deadline alerts, document vault, and AI-powered risk detection — so nothing slips through the cracks.
Pipeline intelligence at your fingertips
Generate deep AI insights across your entire business — lead scores, transaction risks, next-best actions, agent coaching, and commission forecasts — all from your real pipeline data.
- Lead conversion scoring (1–10 with tier)
- Cold lead detection before leads go dark
- Transaction risk flagging with urgency levels
- Next-best-action recommendations (top 5 daily)
- Weekly business summary (wins, pipeline, opportunities)
- Agent performance coaching with actionable feedback
- Pipeline health score and bottleneck analysis
- Commission forecast for the next 30 days
AI Copilot
Generate deep AI insights across your entire business — lead scores, transaction risks, next-best actions, agent coaching, and commission forecasts — all from your real pipeline data.
Know exactly what you'll earn
Automate commission calculations per deal, track splits with your brokerage, and generate brokerage-ready income reports — no spreadsheets, no surprises.
- Commission rate per transaction
- Gross commission income tracking
- Brokerage split calculations
- Referral and buyer agent splits
- AI commission forecast
- Monthly and annual income reports
- Per-agent commission reporting for brokers
- Pipeline value estimates
Commission Engine
Automate commission calculations per deal, track splits with your brokerage, and generate brokerage-ready income reports — no spreadsheets, no surprises.
Never miss an appointment
Connect your existing calendar to manage showings, client meetings, inspections, and follow-up calls — with automated reminders and conflict detection.
- Google Calendar and Microsoft Outlook integration
- Appointment creation and management
- Automated email and SMS reminders
- Showing request workflows
- Calendar conflict detection
- Task-linked appointments
- Team calendar visibility for brokers
- AI-suggested meeting times
Scheduling
Connect your existing calendar to manage showings, client meetings, inspections, and follow-up calls — with automated reminders and conflict detection.
Run a smarter brokerage
Give broker admins full visibility across all agents, transactions, and compliance workflows — with role-based access so each team member only sees what they need.
- Multi-agent team management
- Role-based access control (8 role types)
- Compliance checklist automation
- Agent performance reporting
- Transaction oversight and approval flows
- Brokerage-wide commission reporting
- Lead routing and assignment rules
- Workspace and organization management
Brokerage Admin
Give broker admins full visibility across all agents, transactions, and compliance workflows — with role-based access so each team member only sees what they need.
And more
The rest of the platform
Communications Hub
SMS via Twilio, Gmail, and Microsoft Graph email integrations.
Document Vault
S3-backed secure document storage with metadata search.
Tasks & Reminders
Task engine with list/board views, filters, and smart alerts.
Activity Timeline
Full audit trail of notes, calls, emails, and system events.
Reporting
Pipeline analytics, team performance, and income dashboards.
Security & Compliance
SOC 2-aligned auth, org-scoped data, and audit logging.
Start using all of this today
Every plan includes the full platform. No feature gating, no surprises. 14-day free trial included.